Bilingual marketing agency · Sydney
Which audience can’t you reach yet?
Marketing in Chinese, Vietnamese and English, in both directions. The audience you’d be launching into is one we already own.
- Followers 13 channels
- 500K+
- Reached last month Unique, Meta only
- ~2 million
- Engagements 30 days, 7 channels
- 100K+
Start with the one that sounds like you.
Who the work was for
Who we already reach
Four audiences, thirteen channels, three languages. Every account started empty.
- Mainland China, offshore 234,302 小红书, 抖音, 哔哩哔哩, 微信视频号
- Chinese-speaking, already in Australia 49,888 Facebook, TikTok, YouTube
- Vietnam 87,434 Thầy Giáo James: Facebook, TikTok
- English-speaking, already in Australia 156,022 Your Aussie Uncle: Instagram, Facebook, TikTok, YouTube
Not our words
Where we’ve been covered
- People’s Daily OnlineInterview2023
- Australian Influencer AwardsRunner-up2023
- Ministry of Culture and TourismFeature2023
- SBS ChinesePodcast2023
- Chinese Language and Culture EducationFeature
- FASICWindows on Australia Award
Coverage of the audience we built for ourselves first. Every entry links to the original, and most of it dates from 2023.
Everything a campaign needs, in both languages
Five groups, the strongest piece of each. The full list for your audience is on its page.
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Audience & Reach
Owned-Audience Distribution
Launch into an audience that already exists, instead of a cold account.
+2 more
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Content Production
Video Production
Video built for the platform it lands on, not resized for it.
+4 more
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Campaigns & Media
Paid Media
Spend that reaches the person deciding, on the platform they decide on.
+2 more
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Platforms & Automation
Website Design & Build
A site that loads where your audience is, mainland China included.
+2 more
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Strategy & Enablement
Market-Entry Strategy
A case for the spend before a camera comes out.
+1 more
What we’ve made
The first thirty seconds of each. Every one ran on our channels or a client’s, and links to the original where it is still public.
- Walk the campus with meCampus walkthrough, Charles Darwin University, February 2024See the original
- How Australians say “I’m sick”Piece to camera, Your Aussie Uncle, January 2026See the original
- How to choose an Australian SIM card, from a local. Part 2Scenario English, Study NT campaign, June 2023
- Why is Taobao calling you kiss kiss?KOL piece for Taobao, 618 campaign, May 2025See the original
- A call from the Chinese Consulate. Are you being deported?Anti-scam campaign for the Chinese Consulate-General, October 2024See the original
- Is that person in the queue? How to check without the awkwardnessScenario English, Study NT campaign, January 2025See the original
- Ordering at an Australian restaurant, like a localScenario English, Study NT campaign, August 2023
- Graduated in Australia and can’t find work? It may not be you.Campaign reel, Federation University, April 2026See the original
- A community festival in Darwin, cut for socialEvent coverage, Study NT campaign, July 2023
Who you’d be working with
Six people, Sydney
Small enough that you’ll know everyone on your account by name. Between us we film, edit, write, run the channels and answer the comments, in three languages.
Send us what you’re running now
We’ll go through your existing channels and record a walkthrough of what we’d change and why. It’s free, it comes back within 2 business days, and there’s no meeting unless you want one.