Your business is here. The locals still don’t know.
We built an English-language Australian audience of 156,022 from nothing, for our own brand, before we sold it to anyone. Same method, pointed at your business.
You market in one language and live in another.
Your customers are in the suburb. Your marketing is in a language they don’t read, run by you, after hours, on top of everything else.
The gap is not effort and it is not your English. It is that nobody has shown you what Australians actually stop scrolling for.
Case study · 2024 – 2026
Your Aussie Uncle
We ran the method on ourselves first. An English-language brand teaching Australian workplace culture, now reaching about 1.76 million people a month on its own Instagram and Facebook accounts alone.
- 42,045 followers inside Australia, led by Melbourne and Sydney
- Built organically across four platforms with no paid promotion
- The same batch-filming and community process we run for clients
Where they actually are
The part of our network that matters to you.
- English-speaking, already in Australia 156,022 Your Aussie Uncle: Instagram, Facebook, TikTok, YouTube
What we’d run for you
The six we’d start with.
Audience & Reach
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Owned-Audience Distribution
Launch into an audience that already exists, instead of a cold account.
Your campaign publishes into AODABAI’s own network across thirteen channels in Chinese, Vietnamese and English. Every one built from zero, and open for you to look at before you commit anything.
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Influencer & Creator Partnerships
Reach borrowed from people your audience already trusts.
Creator sourcing, briefing and negotiation on both the Chinese and the Australian platforms, with talent releases and consent documented before anything is filmed.
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Community Management
Someone answers, in the language the question was asked in.
Daily comment and direct-message response on your channels, moderation, and the questions worth your attention passed to you in English.
Content Production
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Social Content Studio
A month of posts out of one production run.
Batch production of short-form video, carousels and stills built to each platform’s own conventions, delivered against a monthly calendar.
Platforms & Automation
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Marketing Automation
A comment at midnight is a lead by morning.
Keyword-triggered direct-message flows, lead routing and CRM handoff, so the reply happens at the moment interest is highest rather than the next working day.
Strategy & Enablement
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Training & Workshops
Your team stops guessing what works on a platform they cannot read.
Practical sessions for in-house marketing and recruitment teams: platform conventions, how to brief content that can actually be made, and what a good result looks like in each market.
How a month runs
Six steps, every cycle, in the same order. It runs both directions: Australian organisations reaching Asian-language audiences, and Chinese-speaking operators reaching Australia.
- Brief Your targets, your markets, your calendar. What a good year looks like in numbers.
- Research What people in those markets are searching for, and what your competitors are already saying to them.
- Ideate A content slate mapped to how people in that market actually decide, not to how we would decide.
- Design Batch filming, bilingual scripting, editing, and formatting built for each platform's own conventions.
- Go-live Scheduled publishing across the right channels for each market, with community replies handled.
- Evaluate Monthly reporting against the brief, with dated figures and a recommendation for the next cycle.
The questions owners actually ask.
Still unsure after this? Book the call and ask us directly.
We are a small business. Is this worth doing?
It depends on whether local customers can already find you and whether you can serve more of them. We would look at what you are running now and say plainly if we do not think it is worth the spend.
My English is not strong enough to market to Australians.
That is the job, not a reason you cannot do it. Our own Australian audience was built by a Chinese speaker, from an empty account. The English is our side of the work.
Do I have to appear on camera?
No. Owner-led content usually performs better because people buy from people, but it is not the only format that works and we will not push you in front of a camera you do not want to be in front of.
How long before customers actually walk in?
We will not put a date on it, because organic reach compounds rather than spiking to order, and foot traffic depends on far more than content. What we will do is report monthly against the targets you set, in the language you prefer.
Send us what you’re running now
We’ll go through your existing channels and record a walkthrough of what we’d change and why. It’s free, it comes back within 2 business days, and there’s no meeting unless you want one.